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Aldi to offer luxury skincare at a fraction of the price

6 October 2015 - Janet Bird

Aldi to offer luxury skincare at a fraction of the price

Discount supermarket Aldi is making its first foray into the premium skincare market with the launch of a new caviar-containing face cream.

The Lacura range will cost just 6.99 for a 50gm pot of day cream, while a similar product containing some of the same luxury ingredients produced by a leading beauty brand retails for almost 300.

And Aldi is not alone in taking on the big names in luxury skincare. Superdrug is poised to launch a new range of day and night creams containing black truffle, another high end ingredient claimed to rejuvenate mature skin.

The Superdrug products will retail for 14.99, vastly cheaper than a product containing black truffle produced by a luxury beauty brand which sells for 255.


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