17 November 2015 - Janet Bird
Online retail giant Amazon has upped the pressure on the 'Big Four' supermarkets in the run up to Christmas with the launch of its own household goods and grocery delivery service.
Through Amazon Pantry, customers of Amazon Prime can choose from 4,000 branded food, drink, baby, health, beauty and pet supply products. They pay £2.99 for next day delivery of the first 20kg box of goods, and a further 99p for each subsequent box ordered.
While it does not offer fresh fruit and vegetables, Amazon Pantry's competitive pricing will worry Tesco, Asda, Sainsbury's and Morrisons.
Amazon has ramped up the challenge further by reducing the price of Prime membership to £59 a year, offering new customers early access to Black Friday offers.