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BHS is back - but not on the high street

26 September 2016 - Janet Bird

bhs back operating as online store

Just a month after the last of its stores ceased trading, BHS is back - but not on Britain's high streets.

Instead, the 88-year-old retailer has made its comeback online, where it has been relaunched as 'BHS International'.

Qatar based firm Al Mana Group, which already owned the Middle East franchise rights for the retailer, moved quickly to snap up BHS' online and international operations when attempts to find a buyer for the collapsed chain failed in August.

BHS.com will be relaunched on Thursday, September 29, selling a range of lighting and home furnishing products. It plans to add kitchen, dining and clothing ranges to its offering later this year.

The new company will be based in London and has hired 84 people who were made redundant when the company went into administration.

At the time of its collapse, BHS' online operation was profitable and growing, with a loyal customer base of around 1.2 million consumers.

The new owners are hoping to build on this popularity and have rebuilt BHS' online platform to allow shoppers to buy using a range of devices. They have also recruited a trio of former BHS executives including David Anderson, who remains managing director, Sara Bradley as buying director and Dave West as head creative.


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