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Boxing Day sales fail to draw shopper numbers hoped for by retailers

30 December 2016 - Janet Bird

boxing day sales 2016

The Boxing Day sales failed to draw the number of shoppers retailers were hoping for this year, with footfall across the UK down 7.3 percent on last year.

Post Brexit financial uncertainty and the ever growing popularity of online shopping have been blamed for the lower than expected numbers of consumers braving Britain's shopping meccas on what has traditionally been a bumper day for retailers.

Figures released by retail intelligence agency Springboard showed shopping centres suffered the greatest fall in numbers, with a drop of almost 20 percent compared to last year. High streets and retail parks showed a 2.2 percent and 4.2 percent fall in Boxing Day footfall respectively.

The picture for internet shopping was much more upbeat, however, with a 6.2 percent in online transactions on Boxing Day 2016 compared to the previous year.

Christmas 2016 has overall been a disappointment for retailers, with sales on other key dates such as Christmas Eve also failing to reach predicted levels.


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