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Brits appetite for ice cream not dampened by weather

23 July 2015 - Janet Bird

Brits appetite for ice cream not dampened by weather

The often unpredictable British summer weather has failed to dampen the public's appetite for ice-cream over recent years, a new report has revealed.

A study published by the Office for National Statistics detailing sales of summer related products by UK manufacturers showed sales of ice-cream and ice lollies have increased steadily since 2011, come rain or shine.

Product sales grew to 722.8 million in 2014, up 88.6 million since 2013 and 157.3 since 2011, growth of 14 percent and 27.8 percent respectively.

Not surprisingly, sales of both alcoholic and soft drinks have also been strong in recent summers. Beer sales dipped between 2009 and 2012, but rose again in 2013 and 2014 to a value of 3.4 billion, possibly due to the UK craft beer industry.

Sales of UK manufactured cider and other fermented drinks - have increased dramatically, rising by 58.8 percent since 2010 to 911.2 million in 2014. Domestically produced sparkling wine sales also experienced massive growth of 105.1 percent, with sales topping 6 million in 2014, compared to 2.9 million in 2010. The volume produced mirrored this growth, increasing by 103.2 percent during the same period, and reflecting the success currently being enjoyed by the more than 500 vineyards in England and Wales.

The barbecue staples of beef, chicken and veal have shown consistent sales growth since 2008, rising 1 billion to a value of 3 billion in 2014. Sausage sales are down since 2008, however, from a value of 838.2 million in 2008 to 820.7 million last year.


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