21 June 2017 - Janet Bird
More Britons than ever before are using the internet to shop for groceries, new figures show.
Research conducted by analysts Mintel showed the number of people who do all their grocery shopping online has doubled since 2014.
The study showed that 14 percent of shoppers now avoid the supermarket altogether, compared to just seven percent three years ago.
It found 48 percent of consumers do at least some grocery shopping online, up from 43 percent in 2014.
Twenty-nine percent of those questioned said they had increased the amount of online grocery shopping they do over the past 12 months.
Unsurprisingly, the most likely people to do online grocery shopping was those in the younger age bracket.
Encouragingly for discount supermarkets, 60 percent of those who do online grocery shopping said they would be happy to do a fully weekly shop with discounters if they were to venture into online retailing.