29 August 2016 - Janet Bird
British shoppers spent almost £5 billion at bargain stores over the past 12 months, buying a wider range of products there than ever before.
A study by market research firm Nielson revealed that four out of five shoppers visited stores such as Poundland, Poundworld, Poundstretcher, 99p Stores, Home Bargains and B&M during the year to July.
They spent a total of £4.9 billion, an increase of 17 percent on the total for the previous 12 months.
The research showed 78 percent of British shoppers now buy from bargain stores, with 2.2 million shopping there for the first time in the last year.
Many have been attracted by the expanding product range on offer, particularly the availability of fresh fruit and vegetables.
Indeed, taken together, bargain stores are now more popular than German discounters Aldi and Lidl, which are visited by 75 percent of shoppers.