24 August 2015 - Janet Bird
While women have long recognised the benefits of retail therapy, it now appears more men are indulging in 'feel better' shopping.
New research conducted by shopping rewards website Quidco showed that eight out of ten of the almost 2,000 British men surveyed shop to cheer themselves up.
And they do so an average of four times a month online and in store.
Thirty-three percent of respondents said they shopped because they 'feel down' while 28 percent blamed 'boredom' for their sprees.
Fifty-eight percent of men questioned felt 'considerably happier' after indulging in some retail therapy, although one in three did admit to feeling guilty afterwards.
With the average man found to be spending £925 a year on gadgets, clothes and films purchased during their retail therapy missions, it appears male shoppers are also providing a much needed cheer up for the UK's retail sector.