5 September 2016 - Janet Bird
Morrisons has made its latest move in the ongoing supermarket price battles by slashing the cost of its meat, fruit and vegetables.
The Big Four supermarket announced it would cut the cost of its fruit, vegetables and meat by an average of 12 percent in a bid to win back market share.
The 'Price Crunch' campaign comes just weeks after Morrisons cut the prices of over 1,000 products by up to 18 percent.
Sainsbury's and Tesco have engaged in similar price cutting campaigns in a bid to win back business from German discount chains Aldi and Lidl.