8 March 2017 - Janet Bird
Morrisons has made its first foray in to women's fashion, launching its debut range on February 27.
The Big Four retailer has been selling own brand children's wear since 2013 through its Nutmeg range, which it has now expanded to include womenswear.
The new collection includes denim, occasion wear, outdoors clothing and activewear items, which are available in 50 Morrisons stores across the UK initially.
Morrisons said it had listened to its customers, who wanted affordable, fashionable, good quality clothing.