24 August 2015 - Janet Bird
Customers are being offered the chance to message for a bottle with the launch of a new service from Naked Wines.
The 'Text for Wine' service is the first of its kind and enables Naked Wine members to order a case, or cases of wine, by sending a simple SMS.
Naked Wine, which was bought by Majestic Wine earlier this year for £70 million, currently has 150,000 members in the UK who each pay a monthly fee of £20. The 'Text for Wine' service is open to all members and, if it is successful, will be expanded to Naked Wine's Australian and American operations.