18 April 2016 - Janet Bird
A study of grocery shopping habits has revealed that nearly half of all British consumers have done their supermarket shop online.
Forty-eight percent of the 2,000 people aged 16 and over questioned by Mintel said they had bought their groceries online at some point, choosing either delivery or collection over the traditional trolley dash round a supermarket.
Indeed, 11 percent of survey participants - mainly young adults - said they never visit brick and mortar stores any more.
With online grocery sales predicted to reach £9.8 billion this year, shopping habits are certainly changing, but the survey unsurprisingly found younger people much more comfortable with e-tailing than their older counterparts.
While 19 percent of respondents in the 25 to 34 year old age range did their grocery shopping only online, nearly a quarter (24 percent) of those interviewed said they had never shopped in cyberspace and had no intention of doing so. This figure increased to 38 percent among those aged over 55.