24 August 2015 - Janet Bird
Cadbury is promising consumers a 'Joynormous' surprise this autumn with a new on pack promotion.
The promotion, which will run across Cadbury's Twirl, Wispa, Wispa Gold, Dairy Milk, Crunchie, Boost, Starbar and Double Decker bars, will give consumers a chance to win a personalised surprise worth up to £10,000.
Consumers will be asked to register the code found inside the wrapper of each Joynormous branded bar on the Cadbury website. The code will redeem an online scratch card game and anyone who discovers four gold Cadbury icons in the game will win a surprise to the value of £500. The lucky 100 people who reveal five gold icons during the game will win a £10,000 surprise.
The surprises will be personalised by Cadbury using a questionnaire that all winners will be asked to fill in.
Cadbury is spending £3 million to market the Joynormous promotion, which will launch in September this year.