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Black Friday spending surge fails to lift November retail sales

14 December 2015 - Janet Bird

Black Friday spending surge fails to lift November retail sales

The spending surge that marked the Black Friday weekend failed to lift retail sales in November.

Despite record-breaking sales over the four day period - estimated to top 3.3 billion - the month in total saw retail sales slump.

Figures released by the British Retail Consortium showed that customers held off on making big purchases, such as electronics and furniture, in the hope of huge savings on Black Friday.

The BRC findings were reinforced by statistics released by Barclaycard, which showed a marked reduction in spending during the first three weeks of November, as consumers waited in the hope of a better deal over the Black Friday weekend.

Retailers are now hoping for a spike in sales during the weekend of December 18 and 19, traditionally the last order dates for online Christmas shopping.


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