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Number of online shoppers rises by nearly a quarter in nine years

14 August 2017 - Janet Bird

online shopping

The number of adults who have made a purchase online has risen by nearly a quarter in the last nine years, fresh data has revealed.

Figures released by the Office for National Statistics (ONS) show that 77 percent of adults have bought goods or services online, up from 53 in 2008.

The number of people using mobiles or smartphones to go online also continues to grow - up from 70 percent in 2016 to 73 this year - with a corresponding rise in use of smartphones to buy goods and services on the internet.

Clothes and sportswear were the most popular items purchased online, with over 56 percent of adults using the internet to buy such products.

And while young people are still the most likely to shop online, an increasing number of so-called 'silver surfers' are following suit. Indeed, the ONS found the biggest increase in adults buying online - up 30 percent since 2008 to 75 percent this year - was in the 55-64 year old age group.


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