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Online spending hit new high on Black Friday

5 December 2016 - Janet Bird

black Friday 2016

Online spending hit a new high this Black Friday, reaching £1.23 billion for the first time.

Data from IMRG, the UK's industry association for online retail, showed spending was up 12.2 percent on Black Friday spending last year.

And during the Black Friday peak period from November 21 to November 28 - otherwise known as Cyber Monday - a total of £6.45 billion was spent online by UK consumers.

High street shops also enjoyed a surge in footfall during the Black Friday/Cyber Monday weekend, as retailers offered discounts in-store as well as online.

John Lewis recorded the biggest sales week in its history over the Black Friday period, bringing in nearly £200 million. Sales were up 6.5 percent on the same week last year at £199.8 million.

The iconic department store said shoppers favoured mobile phone sales from midnight to 9am on Black Friday, but switched to computers when they arrived at work. At one stage, the John Lewis website was receiving five orders a second.


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