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Over half of Brits have visited Lidl or Aldi in last three months

4 July 2016 - Janet Bird

aldi and lidl supermarkets

More than half of British people have visited either Lidl or Aldi in the last three months, new figures have shown.

The latest data released by Kantar Worldpanel research group show that while total UK supermarket sales have fallen over the last quarter, the onwards march of the discount grocery giants has continued unabated.

Aldi and Lidl achieved a record 10.5 percent combined market share, holding 4.4 percent and 6.1 percent of the grocery market respectively. This means that 58 percent of British people visited one or other of the retailers during the three months.

The figures from Kantar showed that supermarket sales across the UK fell by 0.2 percent between April and June. Like for like grocery prices were also down - 1.4 percent less than during the same time last year.

But Lidl's sales during the period were up 13.8 percent compared to last year, while Aldi saw sales rise 11.5 percent.

Sales at Tesco were found to have dipped by 1.3 percent, while Sainsbury's were 1.4 percent down and Morrisons experienced a 2.4 percent fall. Asda recorded an even greater drop of 5.9 percent in sales during the period when compared to 2015.

Only Waitrose and the Co-op joined the German discounters in recording sales growth - Waitrose saw a 1.3 percent increase, while the Co-op saw a two percent increase in sales during the period compared to the previous year.


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