22 December 2015 - Janet Bird
As a frenzy of discounting over the weekend failed to draw crowds to the high street, nervous retailers are pinning their hopes for a happy Christmas on a last minute rush of shoppers.
With consumers taking their time choosing gifts, analysts are predicting that, despite the ever later delivery deadlines being offered by online retailers, shoppers will move to the high street this week for their final gift purchases.
Shopper behaviour monitoring company FootFall has predicted that high street shopping will be at its height on Tuesday (December 22), while credit card provider Visa is tipping Wednesday to be the day consumers flock to the shops.
Indeed, Visa is predicting shoppers will spend a staggering £1.3 billion in the two days before Christmas.
As we reach the end of what has been at best a tricky year for many retailers, the high street will be hoping these predictions prove prophetic.