11 January 2016 - Janet Bird
While the festive season was anything but merry for many high street retailers, babycare retailer Mamas & Papas enjoyed a very prosperous Christmas period.
Indeed, the Yorkshire based company enjoyed its best trading day in history on December 27 and sold the highest ever number of car seats in a week.
Like for like sales reached £12 million for the six weeks ending January 3, an increase of 18 percent.
The results aptly illustrate the turnaround that has taken place at Mamas & Papas in the past year, after it recorded losses of £5.7 million in 2014.