5 August 2015 - Janet Bird
Discount supermarket Aldi has launched its first men's clothing range.
The summer casuals range features chino shorts, linen trousers and Oxford shirts as well as hoodies, T-shirts and even hats.
As one would expect from Aldi, they are very competitively priced, with many items costing less than £10.
Recently named Best Supermarket by consumer champion Which?, Aldi's foray into male fashion seems set to up the pressure on High Street retailers already feeling the heat from the slow start to summer fashion sales caused by the less than sizzling weather.