Aldi ousts Waitrose as UK's favourite supermarket

19 February 2018 - Janet Bird

aldi supermarket store

Waitrose has been ousted as Britain's favourite supermarket - by non other than discounter Aldi.

Waitrose, which has topped the annual Which? supermarket satisfaction survey of 6,800 shoppers for the last three years, lost out largely on the grounds of value for money.

Shoppers were asked to rate the UK's top supermarkets on their shopping experience both online and in store across a range of categories.

In store categories included store appearance, queueing time, staff availability, product range and value for money. Online categories included the convenience of delivery slots, the availability of substitute products and driver helpfulness and service.

In store, Aldi topped the poll despite being judged "untidy" by shoppers and criticised as having rushed checkouts, simply because it offered such good value for money.

Marks & Spencer came second, while discounter Lidl took third place, pushing Waitrose into fourth. Waitrose's fall from the top of the table was largely due to a two star rating on value for money, compared to Aldi's five star rating.

Iceland finished in fifth place, followed by Tesco in sixth position and Asda and Morrisons in joint seventh, leaving Sainsbury's in last place (ninth).

Online, and Ocado finished in joint first place, followed by and in joint third. Amazon Fresh came fifth, beating into sixth and Sainsbury's into seventh, with Asda bringing up the rear in eighth place.

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