Aldi poised to take supermarket wars online

29 September 2015 - Janet Bird

Aldi poised to take supermarket wars online

The onward march of Aldi shows no signs of slowing, with the brand poised to take the supermarket price wars online.

The retailer, which achieved record breaking sales last year and is now Britain's sixth biggest supermarket, will launch a new online shopping service for British customers in the spring.

Initially offering non-food items and wine by the case, Aldi is promising home delivery as well as the option to click and collect from 5,000 pick-up points around the country as part of the new online service.

As well as investing in providing an online offering, Aldi is continuing to expand aggressively on the ground. It currently has 598 stores across the UK, and plans to open 65 more by the end of the year. By 2022, Aldi hopes to have 1,000 stores in the UK.

With half of UK households now shopping at either Aldi or Lidl, and sales up 31 percent to 6.9bn in the year ending December 31 2014, the retailer's foray into e-commerce is bound to have its rivals worried.

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