10 October 2016 - Janet Bird
Discount supermarket Aldi has launched its first women and menswear range of clothing.
The German chain, which previously only stocked clothing basics, says its new fashion collection is up to 60 percent cheaper than similar styles in high street stores.
And if early indications are anything to go by, Aldi's foray into fashion is proving a success. Items such as a faux fur gilet priced at £14.99 are already sold out online and now available in store only.
With leggings priced at just £3.99, jeans at £7.99 and Chelsea boots at only £14.99, Aldi will be difficult for established high street fashion giants such as Next and H&M to compete with on price.
It remains to be seen, however, whether it will be able to cause the same kind of market share shake-up in the fashion world as it has achieved in the grocery sector.