10 July 2017 - Janet Bird
Online giant Amazon has decided 24 hours is not enough for all the deals that will be on offer during its third annual Prime Day.
So this year's event, which is scheduled to take place on July 11, has been extended to last for 30 hours.
The Prime Day offers bonanza will begin at 6pm on the evening of July 10 and is expected to be even bigger than last year, when sales rose by over 60 percent to hit £300 million.
China, India and Mexico will be included in this year's event for the first time, taking the number of participating countries to 13.
For thousands of small businesses and entrepreneurs who sell their products through Amazon, Prime Day is the biggest sales opportunity of the year. Forty percent of deals this year are expected to come from small businesses, who saw orders nearly treble on Prime Day 2016.