Apple once again world's largest smartphone retailer

6 February 2017 - Janet Bird

apple iphones

US tech giant Apple is once again the world's largest smartphone retailer, overtaking Samsung for the first time in five years.

Apple sold 78.3 million handsets in the last quarter of 2016, compared to Samsung's 77.5 million.

The exploding battery fiasco which has dogged Samsung's flagship Note 7 device led to sales of the South Korean company's product nosediving, with handset sales dropping by 3.8 million year on year. Apple's iPhone 7, on the other hand, saw a sales boost of 3.5 million.

Samsung will now be banking on the rumoured Galaxy S8 model to help rebuild its reputation and handset sales performance.

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