Asda among top 20 for best retail websites

7 December 2015 - Janet Bird

Asda among top 20 for best retail websites

Asda's website has been judged among the best-performing retail sites in the country.

In a remarkable turnaround, Asda's website leapt 324 places from a ranking of 401st site six months ago, to 19th in the final quarter of the year.

Web specialist Sitemorse ranked the UK's top 500 retailers sites on the basis of accessibility, user experience, quality and search engine optimisation.

Asda's site scored 5.72 out of 10, compared to 2.14 in quarter 3 and just 1.88 in the second quarter of the year.

Asda is one of just two food retailers in the top 20, the other being family baker Waterfields.

Value retailer W Boyes & Co came top of the table with an identical score to the previous quarter of 8.64, with Beds Direct finishing in second place.

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