Asda cheapest major supermarket in UK during 2016

16 January 2017 - Janet Bird

asda supermarket savings

Asda was the UK's cheapest major supermarket in 2016, according to new research.

Data compiled by consumer champion Which? revealed that a basket of 80 popular branded items cost an average of £154.14 at Asda throughout the year.

This was considerably cheaper than any of the five other supermarkets monitored throughout the year - Morrisons, Tesco, Sainsbury's, Waitrose and Ocado.

Indeed, the average cost of a shopping basket at Asda came in at £6 less than at Morrisons, the next cheapest.

Perhaps unsurprisingly, Waitrose was the most expensive, with an average basket costing £172.27. Ocado came next at £170.35, followed by Tesco at £164.37.

Which? said Asda was consistently cheaper than the other supermarkets monitored all year, coming out on top in 11 out of 12 months in 2016. February was the only exception, when it fell to second place behind Morrisons.

Lidl and Aldi were not included in the research as they don't sell enough branded items to make comparisons.

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