Asda to invest £20 million in fight against food poverty

12 February 2018 - Janet Bird

asda fight poverty campaign

Asda is to invest around £20 million to try and help one million people out of food poverty in the next three years.

The retailer has partnered with the charities FareShare and The Trussell Trust in a bid to make fresh food available in food banks.

Both charities currently rely mainly on canned and packet foods due to the difficulties of storing and transporting fresh food but Asda is to finance development of their distribution infrastructure which will enable them to provide 24 million more meals a year - including fresh food.

Asda's investment will also help provide debt counselling and job hunting advice for those in need, giving people the tools to pull themselves out of food poverty.

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