Bake Off behind Lakeland sales surge

6 October 2015 - Janet Bird

Bake Off behind Lakeland sales surge

The Great British Bake Off has been credited with creating a surge in sales at kitchenware retailer Lakeland.

The Windermere based company saw pre-tax profits double in the twelve months to the end of December 2014, from 2.3 million to 5.5 million. Sales also rose 5.5 percent to 175.6 million.

Lakeland sells a range of Bake Off products, from cooking stamps to cake stands, and it has undertaken a programme of refurbishment to create kitchens in some of its 68 UK stores for live demonstrations.

The company has also consciously focused on attracting health conscious customers by stocking a range of food processors and juicers.

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