Brits to spend as much or more on Christmas as last year

28 November 2016 - Janet Bird

christmas present

Post-Brexit gloom and the looming spectre of inflation will do little to stop people spending this Christmas, new research suggests.

The second annual Christmas Consumer Pulse Poll commissioned by Rubicon Project, one of the world's largest advertising marketplaces, found the anticipated Christmas spend per person this year is £748, up from £732 in 2015.

Indeed, 77 percent of the 1,000 people interviewed as part of the survey said they intended to spend as much or more than last year.

For the first time, the survey found as many people (76 percent) planned to shop for their Christmas presents online as in-store. And nearly a quarter (24 percent) of respondents did not plan to do any shopping in-store at all.

Eighty-eight percent of those questioned said they intended to shop or conduct their research on festive gifts online, with 45 percent of shoppers intending to make a Christmas purchase on their mobile phones.

The survey found the top three shopping destinations for UK consumers this Yuletide were Argos, Marks & Spencer and eBay.

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