2 April 2018 - Janet Bird
When it comes to Easter, Brits are spending a whole lot 'egg-stra' this year compared to 2017.
Indeed, we are set to splash almost £900 million on chocolate, presents and other treats - a staggering £300 million more than last year.
This was the jaw-dropping projection from price comparison site Finder.com, who commissioned a survey of 2,000 adults in February about their Easter spending plans.
The research showed that 88 percent of us (36 million people) were planning to celebrate Easter this year and, of those, the average they planned on spending on chocolate, gifts and treats was £24.41 - adding up to £892.6 million. This compares to £575 million last year.
The younger generation, or 'Millennials' (born between 1977 to 1995) were found to be the most budget conscious, planning to spend an average of £20.41 each. Those born between 1965 to 1976, (known as 'Generation X') expected to spend £27.25 each on average, while so called 'Baby Boomers' (born between 1946 and 1964) planned to spend £24.68 each on average.
Interestingly, men were expected to spend more than women - £25.42 each on average compared to £23.53.