Brits stick with traditional approach to Christmas shopping

11 December 2017 - Janet Bird

christmas shopping

We Brits are a traditional lot when it comes to Christmas shopping, new research has revealed.

For despite the huge rise in online shopping, more than half of us prefer to do our festive shopping on the high street or at shopping centres than online.

A survey by mobile phone network GiffGaff revealed that almost 52 percent of respondents did their Christmas shopping in-store.

Only 9.5 percent said they did the majority of their seasonal shopping on line, far below the expected levels.

More than 2,000 people took part in the survey, which also revealed that almost a quarter (24.5 percent) of respondents spend up to £700 on presents. Forty-four percent said they exclusively shopped in store for their most expensive gifts, where they can see and touch what they are buying and take it home that day.

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