19 March 2018 - Janet Bird
It's a sobering thought, but a new study has found Brits have spent a staggering £4.46 billion shopping while drunk.
A survey of 2,000 people commissioned by price comparison site Finder discovered that 45.8 percent of British adults who drink regularly - about 15 million people - have made a purchase while under the influence.
The research also showed that the average spend while shopping after a few drinks was a hefty £291.07 each, which extrapolates out to a total drunken spend of £4.46 billion.
And while women are often regarded as more enthusiastic shoppers than men, it seems a few drinks can unleash men's inner shopaholics - they had a total average spend of £364.72 compared to £213.41 for women.
So called 'Millennials' - the generation of people born between 1977 and 1995 - were the most likely to shop when drunk, with 59.29 percent admitting having done so.
'Generation Xers' - those born between 1965 and 1976 - came second in the shopping under the influence stakes, with 51.7 percent saying they had made impulse buys after a few drinks.
Meanwhile, only 31.35 percent of 'Baby Boomers' - those born between 1946 and 1964 - had shopped under the influence.
Perhaps unsurprisingly, the most popular item purchased while drunk was food (22.87 percent); followed by shoes, clothes and accessories (13.8 percent). Gambling accounted for 10.8 percent of spontaneous drunken spending, while cigarettes accounted for 8.51 percent of purchases under the influence.