Selfridges launches Christmas shop five months early

8 August 2016 - Janet Bird

selfridges christmas store summer 2016

Selfridges has become the first store in the world to open its Christmas shop - five months ahead of the big day.

While most of us have been welcoming the rather late onset of summer, staff at Selfridges' London flagship store have been decking the halls. They even welcomed a very unseasonable visit from Father Christmas!

The fourth floor of the huge store has been decorated with 50,000 decorations and filled with festive treats to tempt customers, particularly international visitors, keen to snap up gifts they perhaps cannot get at home.

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