Black Friday sales busier online than instore this year

1 December 2015 - Janet Bird

Black Friday sales busier online than instore this year

High street footfall on Black Friday fell almost 10 percent compared to last year's figures as savvy shoppers grabbed online bargains instead.

While the number of visitors to stores was down 9.6 percent compared to Black Friday in 2014, online traffic showed a 12 percent increase.

Amazon had its biggest sales day in the UK to date, with customers ordering more than 7.4 million items. A number of retailers' websites could not cope with the number of visitors, with John Lewis and Argos among those who experienced problems.

Predictions that the online spend on Black Friday in the UK would top the 1 billion mark for the first time ever appear to have been on target, with early estimates indicating 1.07 billion was spent, a jump of 36 percent.

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