Guilt free Graze snacks prove supermarket hit

7 December 2015 - Janet Bird

Guilt free Graze snacks prove supermarket hit

The guilt-free snacking option provided by Graze has proved a huge hit with shoppers just six months after the company began selling its products in supermarkets and other retail outlets.

Indeed, the success of its offline business has been such that it may soon prove more lucrative than Graze’s online snack subscription boxes, the core product on which the company was built.

Graze began selling a selection of its healthy snacks in Sainsbury's this June. WHSmith, Boots, Waitrose and Asda also now stock its products, with Tesco due to follow suit this week.

To date, over three million Graze snacks have been sold in-store. If the current performance continues, this could generate £7 million a year in offline sales.

Not content with this remarkable growth, Graze is also currently offering its products for sale in ten Odeon cinemas as a trial to see if moviegoers will swap their sugar and salt drenched popcorn for a healthier alternative.

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