19 September 2016 - Janet Bird
Three-quarters of consumers surveyed for a new report would not consider abandoning the high street for online shopping.
Indeed, the findings of the report, entitled 'Online vs. Instore', led report publishers The Market Creative to conclude the much talked about death of the high street has been greatly exaggerated.
More than 1,000 shoppers were interviewed by the Manchester-based insight agency for the report. Almost half (47 percent) said they preferred to get a feel for the products they were buying in person and 23 percent said they enjoyed the social aspect of a trip to the shops. Only 40 percent of respondents said they preferred shopping wholly online.
Interestingly, 88 percent of those questioned said that attitude of store staff exerted a big influence on how much they enjoyed the shopping experience, showing the importance of good customer service to retail success.