In-store wins battle against online on music and gaming sales

9 May 2016 - Janet Bird

more music and video games being sold instore than online

More music, videos and games are being sold in-store than online, bucking the general retail trend.

In the three months to April 10 this year, figures released by Kantar Worldpanel show grocery and high street stores accounted for 69.8 percent of sales in the physical entertainment sector, compared to 67.5 percent at the same time in 2015.

Music was the best performing category in the sector, despite sales falling one percent compared to the same period in 2015. Games sales experienced a sharp eight percent decrease and video purchases dropped six percent.

The figures showed consumers increasingly favouring traditional formats, with a quarter of music customers only buying CDs, while more than three-quarters of game purchases are made in-store as opposed to online.

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