Icelandic government in legal challenge against UK food retailer

28 November 2016 - Janet Bird


The country of Iceland has launched a legal challenge against the UK frozen food retailer of the same name.

Relations between Iceland the country and Iceland the company have been decidedly frosty for some time, with the island nation growing increasingly frustrated by the stance the grocer has taken against Icelandic businesses who want to use the name 'Iceland' to brand their goods.

Now Iceland's Ministry of Foreign Affairs has taken the case to the European Union Intellectual Property Office.

But Iceland the grocer has a Europe-wide trademark for the name, essentially meaning any Icelandic products that use their country of origin's name as a promotion tool are acting illegally.

The Icelandic government argue this is an "exceptionally broad and ambiguous definition".

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