John Lewis to launch new boutique shopping concept

5 August 2015 - Janet Bird

John Lewis to launch new boutique shopping concept

John Lewis will launch a new boutique shopping experience when it opens its new Birmingham store in September.

The ‘FOUND at John Lewis’ concept will bring together fashion, technology, homeware and beauty products in a trends edit that the retailer hopes will inspire customers.

The boutique will occupy 4,000 square feet of retail space within the new store and will introduce 27 contemporary fashion brands, alongside existing favourites. It will also house a Joe and the Juice cafe.

The retailer aims to 'evolve' the boutique every six weeks and use it as a space to host brand pop ups, installations and experiences.

A FOUND boutique will also launch in John Lewis' Liverpool store as part of a £4.5 million refurbishment of its fashion and beauty departments later this year.

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