Lidl launches new loyalty scheme

21 March 2016 - Janet Bird

Lidl launches new loyalty scheme

Discount supermarket Lidl has launched a new loyalty scheme with a focus on cooking.

The new 'My Lidl' service will allow 'Lidlers' to discuss and rate products in a dedicated forum which will also feature exclusive content from former Lidl store manager and Michelin Star awarded chef Kevin Love.

Lidl and fellow discounter Aldi now account for 10% of the UK's supermarket sales and their onward march shows no sign of slowing.

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