Marks and Spencer hoping for Christmas mobile shopping surge

9 November 2015 - Janet Bird

Marks and Spencer hoping for Christmas mobile shopping surge

Marks and Spencer is hoping for a mobile shopping surge this Christmas, predicting sales via mobiles and tablets could increase by 50 percent.

The retailer has dedicated a quarter of its festive advertising spend to digital channels and is hoping this will help it reverse last week's rather disappointing performance figures, which revealed a 1.9 percent fall in sales of general merchandise - including clothing and homeware - during the three months to September 26. This compared with a 0.4 percent decline in the previous quarter.

The retailer's food division continued to perform strongly, however, with sales up 0.2 percent during the quarter, building upon a 0.3 percent increase in the previous three months.

This helped drive pre-tax profit for the first six months of the year to 284 million, up 6.1 percent.

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