Morrisons launches own brand superheroes collection

13 March 2017 - Janet Bird

morrisons superhero figures

Morrisons has unveiled a new 'secret weapon' in its bid to dominate the UK grocery market - its very own collection of superheroes!

The collectable models, which will be handed out free alongside every children's meal sold in Morrisons' cafes, are of characters based on real-life supermarket jobs.

Each of the four characters has their own unique superpower; so cafe assistant Polly has the power to be in more than one place at a time, the fresh produce manager character's powers as 'The Green Defender' allow him to rejuvenate anything with a single touch, while Hassan the fishmonger turns into O-Mega Man and can breathe underwater. The fourth character, 'The Mighty Dash', is a baker who can travel at lightning speed.

Morrisons said the response so far to their family of superheroes had been "amazing".

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