28 March 2016 - Janet Bird
Morrisons has joined the other 'Big Four' grocers among the UK's top 20 fashion retailers.
The supermarket's 'Nutmeg' adult and childrenswear basic range, which launched in 2013, is now 20th on the list of top fashion retailers by market share.
The clothing collection, which is currently available in 304 of Morrisons' 498 stores, will be stocked in all its branches by the end of the year.
As well as offering childrenswear from birth to 13 years, Nutmeg also includes adult basics such as underwear and sleepwear.
Sales have increased by a quarter in the past 12 months and, in the year ending January 2016, the brand exceeded 3.1 million transactions.