New rules imposed on retailers claiming free delivery in adverts

16 April 2018 - Janet Bird

free delivery

Retailers who make misleading free delivery claims have had their knuckles rapped by the Advertising Standards Authority (ASA).

The Authority has imposed strict new rules which mean in the future only retailers who offer free delivery to the entire country will be allowed to use this claim in their adverts.

The move follows numerous complaints from customers in more rural areas of a "postcode lottery", which leads to them being hit with undisclosed surcharges.

Areas such as Northern Ireland, the Isle of Wight and the Scottish Highlands are the most likely to suffer additional charges on supposedly free deliveries.

Indeed, recent research by Citizens' Advice Scotland found that people in the most northern parts of the country pay 30 percent more on average than the rest of the UK for deliveries, while the inhabitants of Scottish islands can pay up to 50 percent more.

ASA said in future companies must honour the delivery pledges they are making or stop making them.

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