Footfall takes a battering due to October storms

7 November 2017 - Janet Bird

wet weather shopping

High street footfall took a battering as a result of the storms which struck the UK last month.

The latest monthly Retail Traffic Index pulled together by consultancy firm Ipsos Retail Performance show that retail footfall fell 9.1 percent in October compared to the same month the previous year.

The largest drops came in areas worst hit by storms Ophelia and Brian, particularly the north of England which saw a 12.6 percent year on year decrease.

Half term also led to a drop off in people going out to shop, with footfall down 12.6 percent that week.

Footfall did increase 0.3 percent between September and October, but the normal rise of between four and five percent in shopping numbers at this time of year did not materialise.

To compile their footfall index, Ipsos monitored the number of individual shoppers entering over 4,000 non food stores across the UK.

As well the impact of the bad weather on shopper behaviour, Ipsos believe many consumers are holding back on their spending in anticipation of Black Friday offers.

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