Online shopping sales surge, with more growth expected in 2016

19 January 2016 - Janet Bird

Online shopping sales surge, with more growth expected in 2016

The surge in popularity of online shopping shows no sign of abating, with further massive growth predicted for 2016.

Latest figures from the IMRG Capgemini e-Retail Sales Index show e-commerce sales soared by 11 percent year on year in 2015, accounting for around £114 billion expenditure.

The IMRG Capgemini Index, which was started in April 2000, tracks 'online sales', defined as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store.

Over one hundred e-retailers now regularly contribute data to the IMRG Capgemini Index, which showed that a staggering £24.4 billion was spent online during the eight weeks between November 1 and December 26, a rise of 12 percent on the previous year.

Unsurprisingly, the Black Friday week accounted for 17 percent of sales. Online sales were up 62 percent on the week before with consumers spending an estimated £4.3 on sales goods.

For the second year running, sales made via a mobile device have skyrocketed, increasing by 42 percent in 2015 to 45 percent of all online sales. Indeed, the all the growth in the Index was driven by sales made on mobiles.

In 2016, the percent of online sales made via mobile devices is expected to grow further - to 50 percent. Online sales are predicted to grow another 11 percent, with total e-retail sales expected to hit £126 billion by the end of the year.

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