Sales galore as retailers fight for festive trade

14 December 2015 - Janet Bird

Sales galore as retailers fight for festive trade

The battle for festive trade is hotting up, with new research revealing two thirds of high street retailers are planning sales or special promotions this week.

A survey of 100 high street retailers undertaken by accounting firm Price Waterhouse Cooper found 64% were running offers, such as 3 for 2. This marks an increase of two percent on the number who held sales last week.

On average, prices are being discounted by 35%, compared to 39% during the same pre-Christmas period last year and 42% in 2013.

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