Sainsbury's to launch high end menswear ranges for first time

30 October 2017 - Janet Bird

saisnburys premium menswear range

Big four supermarket Sainsbury's has launched two new menswear ranges, focusing on high end and formal fashion.

The Tu Formal and Tu Premium ranges are seeking to capitalise on an increase in menswear sales.

Both new ranges are available to buy online and can also be purchased from 250 of Sainsbury's largest supermarkets.

Prices for Tu Formal clothes range from £130 for a tweed jacket to £160 for wool suits.

Sainsbury's said revenues from the Tu menswear range increased by 13 percent year on year and, buoyed by this rise, and by the popularity of their premium womenswear range, they had decided to provide a comparable high end range for men.

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