Selfridges enjoys its most profitable hour ever

29 December 2015 - Janet Bird

Selfridges enjoys its most profitable hour ever

Selfridges is finishing 2015 on a high, having enjoyed its most profitable hour ever on Boxing Day.

The department store made just over 2 million between 9am and 10am - an increase of two percent on its previous record for an hour of trading.

Shoppers queued outside Selfridges stores across Britain - some from as early as 1am - to take advantage of the Boxing Day sale bargains.

Selfridges currently has four stores in the UK and recently invested over 300 million on refurbishing its Oxford Street flagship.

Results published in November showed the 12 months to the end of January 2015 were the chain's most profitable ever, with operating profits of £155 million - a rise of four percent.

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